Solutions For Internet Service Providers
Our solution is developed for IP broadband network operators of any type – Wired, WiFi or mobile 3G. The solution consists out of two separate software modules that can be further customized to any particular needs. Our solution does not require any software installation on the user's device (PC or mobile phone). The software interoperates with a dedicated network appliance which operates at wire-speed and cause practically no delay in the network.
Our solution enables various new applications within the network. For example, detection and configurable logging of various type of web traffic based on semantics. The information collection can be configured to prevent any privacy concern end users. Furthermore, Quarad's solution offers numerous possibilities for new content services including contextual and targeted advertising. Additionally, there are several value added application that can now be offered by the ISPs.
The two main complementary applications in our solution are:
CMS (Campaign Management System) is a central application for content control and services management which enables comprehensive content policy control. ISPs can now offer their own content services that are monitored and controlled with the CMS. Various services can be managed simultaneously and different subscribers profiles can be created. The CMS can offer various options for inserting of the contextual advertising or other services such as enhanced web search. Other content insertion features are possible such as alert messages or page watermarking. Besides this, CMS offers interfaces to major commercial content providers to enable integration with their services. Additionally, any existing Internet advertising network may be included within the service.
WMQ is a precise web metric application that enables deep and granular insight into the semantics of the network traffic. The WMQ will analyze the traffic and create a comprehensive Hour-by-Hour live reports of the network activity. For example, the report takes into consideration: top watched video, search terms, GeoIP, web page category, advertising and similar parameters. The data measured are anonymous and there are numerous ways to generate reports.
The CMS and WMQ are separate applications which can be deployed independently.