The effectiveness of the Quarad's solution for ISPs proves to be ten times better than the current industrial average. This indicator has been confirmed with measurement of the Click Through Rate – CTR. Results of the Quarad's commercial deployment are demonstrating that users are 10 times more likely to interact with meaningful regional adverts than with usual advertising network's ads. Such tenfold efficiency boosts the advertiser's benefits and, at the same time, it considerably increases the ISPs revenue.