operators must take a different approach to Google in how they sell their users eyeballs / privacy to advertisers

Question 1

For Google its users are not customers, the advertisers are its customers, its users are simply a 'means to an end.' For operators their users are their customers, hence operators must take a distinctly different approach than Google towards selling their users' eyeballs / privacy to advertisers. 

 

 

Source:
 http://www.alanquayle.com/blog/2010/03/25/Telco%2...

 

Are Telcos heading to become “dumb pipes” ?

Telecoms groups are spending billions of euros on fixed-line and mobile infrastructure to increase broadband download speeds and network capacity, but some fear they may struggle to secure a return on their investments.

 http://www.ft.com/cms/s/2/8f5...

 

10x higher Click Through Rate!

Friday, 23 April 2010 09:24
The effectiveness of the Quarad's solution for ISPs proves to be ten times better than the current industrial average. This indicator has been confirmed with measurement of the Click Through Rate – CTR. Results of the Quarad's commercial deployment are demonstrating that users are 10 times more likely to interact with meaningful regional adverts than with usual advertising network's ads. Such tenfold efficiency boosts the advertiser's benefits and, at the same time, it considerably increases the ISPs revenue.
 

New Commercial Deployment

Wednesday, 07 April 2010 12:57
Quarad Internet Solutions announces Commercial Deployment of its solution in the Middle East markets. With utilizing of Quarad's software, the operators can now instantly generate significant advertising revenue. Furthermore, Quarad's solution enables numerous opportunities for innovative, operator based services, such as Real-Time Web or integration with popular Web 2.0 applications.
 

Internet business model needs to evolve

 
 
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